Episode 65 - Kevin Daisey

In the latest Trial Lawyer View, Jason Lazarus sits down with digital marketing strategist Kevin Daisey to break down what personal injury law firms must understand about digital visibility in 2025 and beyond.This isn’t theory—it’s a roadmap. From why law firms are taking more control over their marketing, to how online reviews, SEO, and client experience all connect—you’ll leave with strategies you can use immediately to sharpen your competitive edge.🔥 Episode Highlights :- What law firm SEO really means today (hint: it’s not just keywords)- Why reputation management is no longer optional- How to use video and social media to humanize your brand- When AI helps—and when it hurts—your marketing- Metrics that reveal if your ad dollars are actually working📌 Quote to remember: “You need to start looking at the whole life cycle on the customer journey.”This episode is packed with incredible advice, real-world marketing experience, and industry insights for law firms looking to supercharge their marketing efforts.🎧 https://triallawyerview.com/podcast/kevin-daisey/📨 Forward this to your marketing team—it’s a conversation worth having.Stay curious,The Peak Practice TeamHelping Trial Lawyers Achieve More @ArrayDigital @kevindaisey5610 00:00 - Visibility Challenges for Law Firms 02:40 - Digital Marketing Evolution 05:17 - Marketing Trends for Law Firms 06:48 - Importance of Google Reviews 09:41 - Website & Client Journey 10:51 - Enhancing Online Client Experience 12:26 - Optimizing SEO for Law Firms 20:13 - AI in Law Firm Marketing 22:38 - Content Strategy for Engagement 26:25 - Leveraging LinkedIn 28:12 - Insights from Managing Partners Podcast 30:38 - Paid Advertising Mistakes 34:54 - Final Thoughts on Client Experience

Learn more about Synergy’s approach to healthcare lien resolution and firm operations.

Trial Lawyer View is a podcast for personal injury lawyers and legal professionals who believe that great verdicts are only part of the equation.

Hosted by Jason Lazarus, the show focuses on what happens behind the scenes of elite trial firms. Each episode features conversations with trial lawyers, firm leaders, and industry experts who have lived the work of building, operating, and scaling successful personal injury practices.

We go beyond marketing tactics and courtroom strategy to examine leadership, operations, and the decisions that protect outcomes after settlement. This is practical, peer-driven insight for firm owners who want to build stronger operations, lead with clarity, and deliver better results for both clients and teams.

New episodes of Trial Lawyer View are released every 2nd and 4th Monday at 5 AM ET.

Watch on YouTube

If this episode gave you a useful perspective or sparked an idea for your firm, consider liking the video, leaving a comment, or sharing it with a colleague.

This podcast has been brought to you by APodcastGeek